Fello
by Fello • Cleveland, Ohio, USA • Founded 2021
AI Marketing Engine That Turns Real Estate Databases Into Deals
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40 reviews
What is Fello?
Fello is an AI-powered marketing and consumer engagement platform built for real estate and mortgage professionals. It integrates with any CRM to enrich contact databases with property intelligence, MLS records, tax assessor data, and loan information. Fello's automation engine uses AI lead scoring, Smart Send email optimization, and behavioral segmentation to identify high-intent sellers from existing contacts.
Trusted by over 20,000 agents and 500+ WSJ RealTrends-ranked teams, the platform combines automated email and postcard campaigns with personalized consumer dashboards. Fello ranked #23 on the 2025 Inc. 5000 list and won the 2025 Inman AI Award for top real estate startup.
Key Features 8
Who Is Fello For
Pros & Cons
- Exceptional G2 5-Star Rating
- Deep Property Data Enrichment
- Strong CRM Integration Ecosystem
- Proven With Top-Ranked Teams
- No Free Tier Available
- Real Estate Niche Only
- Add-On Costs Increase Quickly
Frequently Asked Questions
5 questionsFello connects with virtually any CRM through native integrations and Zapier. It auto-syncs contact data, engagement activity, and lead scores in real-time, so agents can keep using their current CRM while Fello enriches and activates their database in the background.
Fello IQ is the platform's AI intelligence layer. It analyzes hundreds of data points including property records, MLS activity, mortgage information, and consumer engagement behavior to assign each contact a lead score that identifies the most likely sellers in your database.
Yes. Fello supports automated email campaigns and trackable direct mail postcards from within the same platform. Both channels can be triggered by smart automations based on contact behavior, property changes, or segment membership.
Fello focuses on turning existing database contacts into seller leads using enriched property data, AI scoring, and multi-channel automation. Unlike Homebot, Fello includes property intelligence that tracks which contacts transact with competitors, plus postcard campaigns and advanced segmentation with 500+ filter parameters.
Fello pulls from MLS records, county tax assessor data, public property records, loan and mortgage data, and behavioral engagement signals. It combines these to fill gaps in your database such as missing addresses, property ownership details, and equity estimates.
Trusted Reviews
Verified PlatformsWhat's New
monthlyAll-new consumer engagement platform with advanced AI features, rebuilt automation engine, and intelligent tools designed to scale with team growth.
Improved MLS ID matching logic for cleaner data, new revenue recovery tracking, and enhanced user management features for team administrators.
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Fello Pricing
Starter from $165/mo, Growth from $415/mo (billed annually)
- 500 marketing contacts included
- 1 user included
- 10x contacts monthly email sends
- 5 smart automations
- 3,000 marketing contacts included
- 3 users included
- 10x contacts monthly email sends
- 10 smart automations
Company Info
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