Frase
by Frase Inc • Boston, MA, USA • Founded 2016
AI SEO Content Tool for Research, Writing, and Optimization
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39 reviews
What is Frase?
Frase is an AI-powered content platform that combines SEO research, content brief generation, AI writing assistance, and optimization scoring to help content creators produce search-engine-friendly material. The system addresses the complete content workflow from keyword research through publication-ready optimization.
The research function analyzes top-ranking pages for any target search query, extracting topics, questions, and structural patterns that characterize successful content. This competitive intelligence informs content strategy by revealing what search engines and users expect from content addressing specific topics. Question identification surfaces the queries audiences ask, providing direction for addressing user intent.
Content brief generation transforms research insights into actionable outlines with suggested headings, topics to cover, and word count targets.
AI writing assistance helps draft content sections while maintaining alignment with SEO objectives. The optimization tool scores content against top competitors, identifying gaps in topic coverage and opportunities for improvement.
Recent additions include GEO Score checking, which measures content optimization for AI platforms like ChatGPT, Perplexity, and Claude. This forward-looking feature addresses the emerging reality that content must satisfy both traditional search engines and AI-powered answer systems. For content teams, agencies, and SEO professionals managing content production at scale, Frase provides the research foundation and optimization guidance required to consistently produce high-performing content.
Key Features 8
Who Is Frase For
Pros & Cons
- Intuitive SERP Research Dashboard
- Powerful Content Brief Generation
- Excellent Topic Coverage Analysis
- Responsive Priority Support Team
- Learning Curve For Advanced Features
- Limited Integrated Keyword Research
- AI Writer Requires Human Editing
Frequently Asked Questions
5 questionsGEO (Generative Engine Optimization) scoring analyzes how well your content is optimized for AI search engines like ChatGPT, Perplexity, and Gemini. Unlike traditional SEO which focuses on keyword density and backlinks, GEO evaluates content structure, answer formatting, and citation-worthiness to help your content get featured in AI-generated responses and summaries.
Yes, Frase supports multilingual content optimization across 159+ countries. The platform can perform SERP analysis, generate content briefs, and optimize content in Danish, German, French, Italian, Dutch, Portuguese, Spanish, and many other languages, making it suitable for international SEO campaigns.
Content Projects are research and optimization sessions where you analyze SERPs, build outlines, and manually write content. Rank-Ready Documents are AI-generated, fully optimized articles created automatically from a target keyword, complete with SEO and GEO optimization. Projects allow more control while Rank-Ready Documents provide faster content creation.
Brand Voice analyzes your existing content samples to learn your writing style, tone, terminology, and formatting preferences. It then enforces these standards in AI-generated content and provides real-time suggestions when you write manually. You can create up to 5 brand profiles to maintain consistency across different content types or client accounts.
Yes, the AI Search Tracking feature monitors how often your brand and competitors appear in AI search results across ChatGPT, Perplexity, Gemini, and Claude. It tracks share-of-voice metrics, provides daily monitoring with alerts, and shows historical trends up to 24 months, allowing you to benchmark your AI visibility against competitors.
Trusted Reviews
Verified PlatformsWhat's New
monthlyIntroduced Auto Optimize feature that saves hours of manual optimization work with one-click SEO and GEO improvements across entire content portfolios
Launched Style Guide feature allowing teams to define and enforce writing standards across all AI-generated and manually edited content
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USCollaboration & Teams
Learning & Support
Resources
Support Channels
Localization
Frase Pricing
From $98/mo
- 3 Users Included
- Write & Optimize 75 Content Projects/Mo
- 10 Free Rank-Ready Documents/Mo
- Advanced SEO + GEO Research
- Everything In Professional
- AI Search Tracking Included
- Track 250 Prompts Across AI Platforms
- 3 Brands Tracked
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